We are MacConnell Research - a woman-owned and operated market research firm headquartered in Atlanta, Georgia.

The MacConnell Difference

Our Experience

We've been around a long time. Since 1982. And in that time, we've helped lots of clients turn data into a strategic advantage and answer the questions that matter most.

Our Team

Unlike other market research data firms who have a lot of staff turnover, our staff is seasoned and has been with our market research firm for many years. This has allowed them to develop deep experience in marketing research, as well as deep relationships with our clients.

Our Commitment to Service

Service, service, service is our team's motto. We take a service-first approach to our client relationships. We look for win-win scenarios for our clients and research participants. Our difference is in our attention to the details.

The diamond is a symbol of commitment and quality. At MacConnell Research our commitment to our clients is our hallmark. We provide a superior level of premium, to-your-specification service that other market research companies simply can’t match. Contact us today and experience the MacConnell difference.

Our Clients.

Medical Research

Research conducted among physicians, nurses, technicians, and patients on a variety of topics, including: diabetes, HIV, medications, and ad tests.

United States Postal Service (USPS)

Conducted customer satisfaction surveys.

What Our Clients Are Saying

“I turn to MacConnell Research when I need very experienced, high-quality professional interviewers that I know I can send into my client’s locations without a single worry or concern. They follow instructions exactly about collecting data and including appearance, how to interact with my client’s staff and management, and how to treat their customers. They are always on time and budget. If issues arise, they are easy to reach and respond quickly.”

— Debra Semans, Owner Debra Semans Marketing Research

Our Story.

Our slogan is, “Field Work at Its Best.” Our job is to give you, our client, what you want, when you want it, the way you want it. Our objective is to serve you.

Terri is assisted by a talented staff of market research professionals, several of the team having been with the firm since 1998.

MacConnell Research Services was incorporated in Atlanta, Georgia in 1982 by its founder, Joy MacConnell Peters. She led the organization until her retirement in 1998. Upon her retirement, she asked Terri (Calcaterra) to lead the company.

Our team.


Terri has worked with MacConnell Research since 1986 and has worked in the market research industry since 1971. She has been an active member of the National MRA for many years.

During Terri's 3½ years of mall management with a major marketing research organization, she moved the retail outlet from being ranked in the bottom five to one of the top shopping destinations, among the likes of Mall of America.


David, Terri’s husband, is the firm’s business manager, and oversees the financial affairs of the organization.


Jeff Frazier has had 13 years of management experience with MacConnell Research and 26 years of overall experience. He returned as pre-recruit manager after 3 years with another major marketing research organization.


A native of Atlanta, Iaisha Marshall has acted as the Assistant Manager of MacConnell Research for the past ten years. During that time, she has focused her efforts in the mall facility, while also managing various fieldwork projects in the metro area.

Iaisha consults with clients about requirements and objectives of each project and then manages her staff through the completion of each study. She has over 15 years of experience in the field of marketing research. 

When Iaisha's not busy working, she enjoys working out and spending time with her two grown sons.