The Market Data You Need. The Team You Can Trust.

We help you answer the questions that matter most.

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How will your customers respond to that new product you're developing?

What are your constituents' opinions about a proposed policy change?

How can you better understand the preferences of your target demographic?

MacConnell Research provides primary data collection services to help modern marketers get to the ‘why’ behind consumer behaviors and decisions.

We partner with you to get your mission accomplished.

Who We Are

We are MacConnell Research - a woman-owned and operated market research firm (WOSB) headquartered in Atlanta, Georgia.

MacConnell Research has been providing consumer data and insight solutions since 1982. Our deep experience with Fortune 500 companies and government agencies in conducting surveys, interviews, focus groups, and customer observation has earned the trust of our clients and market research participants.

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What We Do

We help you answer the questions that matter most.

Our market research services save our clients time and money. We use both quantitative and qualitative research methods to gather consumer opinions and behaviors.

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We help you uncover the 'why' behind customer behaviors and decisions.

Our consumer insights lab lets our clients connect directly with consumers in simulated environments and observation rooms to get a full view of customers' perspectives.

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We help you use data as a strategic competitive advantage.

We provide primary data collection services to organizations that need reliable, real-world data to drive critical business decisions.

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Our Experience

Interested in outsourcing your market research? Take a look at how we've helped previous clients answer their strategic questions about their target markets.

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We Want Your Opinion.

Share your voice. Make a difference. Register to participate in a marketing research study and become an influencer!

Contact Us.

Get in touch with us by email, phone or by filling out our contact form.


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What Our Clients Are Saying

“Terri and her team have been a partner of ours for many years and they are the go-to research agency for any fieldwork requirements in Atlanta. She has conducted multiple recruitment studies for us, of various size and

There is a great value add for us in having Terri onboard from an early stage as she provides valuable insight in best local approach and methodologies for a variation of audiences.

She works closely with her team to ensure consistent client servicing and is overall a pleasure to work with.”

— Ellie Tehrani, SVP, Kadence International